by admin | Jun 27, 2024 | Articles
As you may have noticed, I have personally witnessed the power of well-functioning teams time and time again. A climate of trust and engagement doesn’t happen on its own.At one point during my time at Atea Sverige, I decided on an ambitious approach to see how...
by admin | Jun 26, 2024 | Articles
As we approach Easter, I would like to share some thoughts with you on the theme of “make the most of the days you have “.September 1991 saw the start of what was to become one of the most enjoyable things I have done in my entire professional life.We were...
by admin | Jun 25, 2024 | Articles
As you can read in my previous post on Linkedin, Atea came under intense pressure when vendors like HP decided to sell direct to large enterprise customers.We realised that the game was on and that we needed to mobilise all our muscles and brains to find a way to...
by admin | Jun 21, 2024 | Articles
My journey with Atea Sverige began in 2005 when Atea acquired Martinsson, where I was CEO. As CEO of Atea Sweden, I was introduced to a new business area – “high volume”.Atea was the leading reseller in selling high volumes of PCs to both enterprise...
by admin | Jun 19, 2024 | Articles
During my long period as CEO of Atea Sverige, I had the privilege of building strong relationships and trust with individuals throughout the company. Despite our extensive presence, with over 2,000 employees across 30 offices, I was known as ‘Lasse’ to...
